Brisbane City Daily Photo

Brisbane is the capital city of Queensland Australia. This is a daily photo site.

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Location: Logan, Queensland, Australia

Friday, September 22, 2006

Castlemaine Perkins - XXXX beer


1878 -The first brew produced in the Castlemaine Milton Brewery was made to the same formula as the Castlemaine Brewery in Victoria. It was called Castlemaine XXX Sparkling Ale and was ready for sale on Friday 13 September. The then "Brisbane Courier" described the brew as a "delicious ale of the brightest amber, pleasant to taste, with a peculiarity of flavour not easily described and an aroma of an appetising nature by itself".

The X's date back to medieval times when brewing was confined mainly to monasteries. The monks used X (the sign of the cross) as a standard symbol of quality for alcoholic beverages. The number of X's represented the strength and quality of the brew.

1880 - Queensland's first telephone is installed linking the Castlemaine Brewery with its head office in the City, some 5km away.

1924 -
The new XXXX Bitter Ale became available for sale. Yeast cultures had been
imported from Europe to experiment with many types of beer. "XXXX Bitter Ale" proved to be the most popular, and has remained a winning formula to this day.

1999 -
Major production milestone reached with the 5 Billionth XXXX stubbie rolling off the P3 packaging line.


22 Comments:

Blogger David J said...

What an odd coincidence.

I have been wondering what image would best be used to 'mean' Brisbane, in the way that the Harbour Bridge/Opera House shot can 'mean' Sydney. I've been thinking that the brewery would be a great image to use, better than the Storey Bridge, which is what most people use.

The only problem is the connotation of using a brewery. But XXXX is an internationally known beer.

9:13 am  
Blogger Keropok Man said...

I saw this XXXX sign when I was staying over at YHA Brisbane. Lovely city you have there...

5:59 am  
Blogger zannnie said...

oh yes, XXXX beer is popular and I remembered the tourguide highlighting it when I was in Brisbane/Gold Coast some years ago...

11:01 pm  
Blogger Michael said...

It looks like you've stopped posting, but I'll leave this message just in case...

Dear Daily Photo blogger. I'm sorry for the generic message, but I wanted to get this to as many of you as possible.

I have set up "The Daily Photo Spot" on Fanpop. If you go there, you can enter your specific City Daily Photo blog. Paris, London and Dubai are already there, so it would be great to see all of you DP Bloggers listed.

6:53 pm  
Blogger Mia said...

eheheh
funny!

1:24 am  
Blogger tr3nta said...

love XXXX....

12:54 am  
Blogger lynn said...

HI very interesting. if you fancy a look at an english country pub for a change of beer, look at my blog!

8:42 pm  
Blogger tr3nta said...

The new Madrid daily photo has now started…
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1:21 am  
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7:38 am  
Blogger GE said...

Your blog has been included in our new guide.
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5:41 am  
Blogger travelphilippines said...

nice xxxx beer. i bet its a delicious beer?

7:39 am  
Anonymous Mme Benaut from Adelaide Daily Photo said...

Have just viewed your blog Darren - lovely. I lived in Brisbane for a year in 1998 - in Highgate Hill. it's a beautiful city and some more city shots from the river would be great. Pop over to Adelaide DP and have a look at my husband's blog.
Are you still posting? I just noticed that there are no recent photos.

2:07 pm  
Anonymous Brisbane Daily News said...

Had a beer there the other day, the xxx on tap is great!!

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8:37 pm  
Blogger roentarre said...

This is really a lot of history in one post!

12:29 pm  
Anonymous Ismerie said...

I have a dream. I hope, one day, I can come and visit a friend in Queensland (Mareeba.
Nice shots.

9:13 am  
Blogger Robin Wiley said...

Where can I get XXXX beer in Los Angeles?

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